Peerfit Brand & Site
Site Design • Brand Identity • Art Direction
Peerfit is a corporate wellness platform that provides companies and their teams access to a nationwide network of fitness studios.
Peerfit’s rebrand and messaging strategy reflect its growing role as a wellness platform and community for fitness. The new logo is an evolution of its original one, brighter and more contemporary in color and shape.
The site redesign addresses a diverse audience that includes end-users, corporate partners and fitness providers. I provided creative concept and art direction for photo shoots centered on ideas of community-building through fitness.
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