ROC Venture Group
Brand Development • Site Design & Development
ROC is a stage-agnostic VC group that promotes innovation through investment in technology startups. By uniting tech entrepreneurs with proven track-records and resourced investors, they are building a network of capital support and knowledge.
The discovery phase revealed a need to expand the visual brand, incorporating elements that are versatile and universal. Simplified, elegant shapes and bold colors reflect one founder’s roots in professional car racing. Brand messaging emphasizes collaboration and exclusivity.